The flexibility and ease of use of BigQuery mean that Loyal Guru can open up and export its clean datasets for customersвЂ™ own third-party BI tools, providing even more value beyond the platform.About SAP CRM Certification Course in Coimbatore To provide such a smooth service, the company relies on GCP and its high-performance components to query terabytes within seconds. We can manage big data in a multitenant platform without any problems.вЂќ вЂњWe were blown away by BigQuery,вЂќ says Javi. Some recent additions to Loyal GuruвЂ™s product range are a mobile app for smaller retailers, which is partly hosted on Firebase, and a digital ticket purchasing system, partly hosted on Cloud Datastore. Currently half of them run on App Engine, taking advantage of out-of-the-box autoscaling features to maximize efficiency. Since the initial implementation, the company has started converting many of its microservices from Ruby on Rails to GoLang. With BigQuery, Loyal Guru could build a segmentation engine on its platform, allowing non-technical marketers to run complex queries on all the data available. BigQuery was the heart of the new platform, providing not just raw power and performance but ease of use in accessing the data.

In November 2014, the company began building out its data management application on top of GCP. вЂњThatвЂ™s something that no other database system can offer nowadays.вЂќ вЂњBigQuery gave us the comfort of a relational structure, where you donвЂ™t have to normalize data as you would in NoSQL, but without sacrificing anything in terms of storage and performance,вЂќ says Javi. In addition, for Javi, the relational data structure of BigQuery was a key feature that allowed the company to grow its data management capabilities more quickly and easily. After trying the alpha of BigQuery, Loyal Guru saw a solution to its problems. Loyal Guru tried a range of options, including NoSQL and PostgreSQL databases, but ran into performance issues and spent too much time on maintenance and fine-tuning. вЂњWe needed something offering a good multitenant solution as we wanted to have a completely independent infrastructure and payment system for each of our customers,вЂќ says Javi. When Loyal Guru first started in early 2014, its three founders knew that they needed a powerful database solution, but this early on the team did not want to lock themselves in to any one data structure, so flexibility was an important factor. The promotions are then fully integrated with the point-of-sale systems of the retailer, all from within the platform.вЂќ вЂњThe Loyal Guru app allows retailers to run queries on the data collected, segment their customers, and send promotions via email, mobile, and even physical sales receipts. вЂњWe obtain information from various purchasing processes to create a 360-degree view of the customer and provide a smarter, more personalized omni-channel customer experience,вЂќ says Javi. To make this information actionable, Loyal Guru provides the retailer with tools and APIs to collect and analyze this data to create a single customer view. Customers sign up to a retailer's loyalty program for example, and grant certain privileges and permissions to the retailer in regards to the collection and use of their personal information.

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